Should you use eBay or Amazon to sell your stuff, should you have an e-commerce Web site, or all of the above?
Jennifer Schiff of Small Business Computing describes BigCommerce, a new and inexpensive e-commerce platform for small businesses with “built-in marketing tools, such as a site-wide promotions builder, coupon codes and gift certificates." The software also provides reports showing which products are selling, profit margins, inventory levels and customer locations.