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Categories: public relations
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Insider on: public relations
Social Networking - Dos and Don'ts of Blogs, Comments, and Tweets.
Whether you're engaging in conversation on Facebook or LinkedIn, or maybe tweeting out what your business has been up to lately, there are some easy ways to lose friends and alienate people. The dos and don'ts of online commentary are easy to lose sight of, here's a reminder.
Sorry Seems to be the Hardest Word
Why do big corporations find it so hard to apologize -- and should they be more willing to own up when they screw up? When is being proactive about admitting fault just going to hurt your business?
10 steps to starting your own business
Running a business doesn't stop until the business stops. You can start a company faster and easier in the United States than almost anywhere in the world, but getting it right takes a plan. You'll need to consider whether you need a business loan, temporary or permanent staffing, whether you're going to use a public relations company to get word out about who you are, business insurances, data backup, where are your customers coming from? Will you need to contract with a lead generation service? And this is just the very tip of the iceberg.
Do small businesses have different sales outsourcing needs to larger businesses?
Whether you're Verizon Wireless or Jim's Tin-Can-and-String Phone Store, your needs are, on some level, just the same. Revenue in, reputation up. And not necessarily in that order.
Seven Practices for Online Reputation Self-defense.
Like most business owners, you feel protective of your company. That includes when people call it names. With so many Web sites for customers to post up a review, and the right combination of SEO magic, it's easy to have your reputation go from anonymity to infamy in a matter of days. So where do you start to defend yourself?